Content Marketing Strategy

We developed a robust content plan for Firefly Solar, focused on educating homeowners and businesses about solar energy benefits, cost savings, and installation processes. Articles, infographics, and short-form videos were created to answer common questions and position Firefly Solar as a trusted industry authority.

Social Media Growth Plan

Our social media strategy targeted Facebook, Instagram, and LinkedIn with platform-specific content. Educational posts, client testimonials, time-lapse installation videos, and energy-saving tips created a steady stream of engagement. Targeted ad campaigns amplified reach, attracting qualified leads within Firefly’s service area.

Website Design Refresh

While content and social media were the core focus, we redesigned Firefly Solar’s website to align visually with the brand and optimize the conversion path. Clear calls to action, simplified navigation, and mobile-first design ensured that social media traffic converted into inquiries and quote requests.

Lead Generation & Brand Impact

Within six months, Firefly Solar saw a 58% increase in inbound leads and a 120% increase in social engagement. The consistent content flow boosted brand recognition locally, while the refreshed website ensured that new visitors turned into active prospects.