Social Media Channel Management
We took over the day-to-day management of Brook's social media channels, including Instagram, Facebook, and LinkedIn. Each platform was given a tailored content strategy designed to resonate with his audience mixing educational posts, behind-the-scenes content, and success stories from course participants.
Course Promotion
We designed and implemented a content calendar focused on selling Brook’s signature course. Strategic post sequencing built awareness, educated prospects on the value of the program, and drove them to dedicated landing pages optimized for conversions.
Collaboration with Internal Team
Working alongside Brook’s staff, we integrated marketing efforts into ongoing business projects. From coordinating video shoots to aligning messaging across email, blog, and social, we ensured that every touchpoint worked together to attract and nurture new leads.
Driving Top-of-Funnel Traffic
Through consistent posting, platform-specific engagement tactics, and paid social boosts, we significantly increased reach and visibility. This steady influx of new followers and site visitors fed into the broader marketing funnel, ensuring a growing pool of prospects for the course and other offerings.